Trending topics. Live video. Chatbots. Streaming entertainment. Augmented reality. Social media activism. Our world keeps changing faster, which means we are constantly adapting to new realities. How can organizations compete for the attention of their employees in a click-bait society? Not by fighting the changes, but by embracing them. Start by considering these six key communications shifts happening across organizations.
Boosting recruiting and retention through employee referral programs
Posted by Robin Erickson on October 21, 2014
Tapping current employees to source new candidates is a viable recruiting strategy for many reasons: high return on investment (Bersin research found that 9 percent of the overall spend for sourcing went to employee referrals, delivering 16 percent of new hires1 ); good cultural fit (employees tend to refer candidates with similar skills and attributes); access to specialized or hard-to-find skills (people typically network with others in similar roles); and long-term effectiveness (one study showed a 42 percent retention rate after three years for employees hired through employee referral programs vs.32 percent for employees hired through job boards and 14 percent for career site hires2).
Posted by Robin Erickson on August 26, 2014
A soon-to-be-released Bersin by Deloitte study on High-Impact Talent Acquisition1 finds that social media use is a key driver of talent acquisition (TA) performance and a telltale sign of maturity in using TA strategically to enable the business. Mature organizations embrace the opportunity to leverage social media not only as a recruiting vehicle but also as an outlet to promote their employment brand, even going so far as to hire strategists to “curate” social media content. In fact, the study finds that the most mature TA functions are five times more likely to have effective social media campaigns than the least mature TA functions. Why does this matter? Because talent “lives” online these days, and social media is one of the most popular (and highly populated) neighborhoods, making it a prime source for recruiting.
Posted by Brad Denny on July 22, 2013
Depending on where you work or where you live, you may already be familiar with the major shift going on in the electrical utility industry toward Smart Grid/smart metering technology. It’s a truly revolutionary change for the industry and has the potential to dramatically reduce energy usage and costs—something that should resonate as positively with customers as it does with utilities. But that hasn’t been the case.
Posted by Rob Underwood on September 5, 2012
We’ve talked about the postdigital enterprise here on the blog before—how people and their technology tools are becoming increasingly interconnected and how five disruptive forces (social, mobility, analytics, cloud and cyber intelligence) are converging to reshape the marketplace and the expectations of customers and employees. It’s relevant here because so much of what we’re seeing can have an impact on HR. For example, our recent Deloitte study, Devices, Consumption and the Digital Landscape, looks at trends in technology, telecommunications and media. Though not a strictly “HR study,” what it reveals has some decidedly HR-related implications.
Posted by Stephen Redwood on July 24, 2012
It’s hard to imagine that anyone working in business today hasn’t felt the effects of the powerful and disruptive technology forces that are changing the way we work, play and even live. There’s a new melding of people and technology in this Postdigital™ world, with the pentagon of social, mobility, analytics, cloud and cyber intelligence technologies converging to create Postdigital Enterprises. The boundaries of the postdigital playing field are still being established, making now the time for HR to put its stake in the ground, particularly in the area of social media.