Communicating in—and about—the social enterprise

Employee expectations have changed, new research tells us. Your approach to communicating with employees should change, too.


Posted by Melissa Yim on November 2, 2018.

In the social enterprise, the voice of the individual is more profound than ever. In turn, the employer–employee contract must involve two-way communication. Employees define what is important to them, both at work and in society, and the employee expectation is that employers will meet their ideals. Without a strategic approach of communicating the organization’s intentions, priorities, and stance on business, workplace, and social issues, even if they reflect workers’ expectations, companies might as well have no position at all. If your people don’t know your mission, then your mission doesn’t exist. Communication is king.

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Spotlight on Unilever: Practicing purposeful business through the Sustainable Living Plan

Posted on June 11, 2018.

Unilever’s long and strong heritage and culture of helping to make the world a better place stems from the company’s earliest beginnings in 1800s Victorian England.1 Today Unilever’s Sustainable Living Plan guides the purposeful way the company operates globally through three overarching goals: (1) improve the health and well-being of a billion people, (2) enhance livelihoods for millions of people, and (3) reduce the environmental impact of its business.2 Beyond the positive social and environmental effects of the goals themselves, the Sustainable Living Plan also serves the company by spurring growth, helping to reduce costs and risks, and improving trust in the company.

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