Posted by Anton Doss on April 14, 2020.
Recently, companies have begun to broaden the lens they use to view their customers and see them as humans with real emotions, values, and needs. This shift is taking place as brands move from a narrow, interaction-based, customer experience to a broader understanding of their customers and their personal values—their human experience. This new focus on elevating the human experience helps organizations to cultivate a greater connection with customers. By aligning with the human values that matter most to customers, they are more likely to foster increased loyalty and growth.Continue reading “How CMOs can use behavioral design to enhance the human experience (HX)”