Reimagining work for the Future of Work: From jobs to superjobs

Part 1: The Why

Posted by Arthur Mazor and Kathi Enderes on August 14, 2019.

Like the industrial machines, computers, and electronics that came before them, automation and cognitive computing have fundamentally changed how some jobs get done. That cycle will continue as technology keeps evolving. Instead of seeing this as a threat to humans and our livelihood, we should be thinking about how we can use it to our benefit. We have a real opportunity to reimagine how work gets done in a way that makes some jobs not only more productive but also more meaningful—changing them from jobs to superjobs.

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