Design thinking meets HR process transformation

Crafting the HR customer experience: An ongoing series

Design thinking meets HR process transformation
Posted by Kraig Eaton, Katy Norris, Maribeth Sivak, and Lauren Seidman on January 10, 2017.

Your organization is responding to disruptions that are simultaneously impacting your business and your workforce, driving changes in the way your enterprise runs, and intensifying the need to focus on the customer experience to drive growth. As an HR leader, you understand the critical linkage between your company’s business strategy, workforce performance, and HR. This includes HR’s role in promoting a positive employment brand that both attracts candidates and serves HR customers throughout the employment life cycle. But how do you craft HR processes that deliver? How do you delight and engage the workforce (and potential workforce) at the moments that matter most? The answer may lie in applying design thinking to HR process transformation.

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