Communicating in—and about—the social enterprise

Employee expectations have changed, new research tells us. Your approach to communicating with employees should change, too.


Posted by Melissa Yim on November 2, 2018.

In the social enterprise, the voice of the individual is more profound than ever. In turn, the employer–employee contract must involve two-way communication. Employees define what is important to them, both at work and in society, and the employee expectation is that employers will meet their ideals. Without a strategic approach of communicating the organization’s intentions, priorities, and stance on business, workplace, and social issues, even if they reflect workers’ expectations, companies might as well have no position at all. If your people don’t know your mission, then your mission doesn’t exist. Communication is king.

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