You’ve helped your company develop internal positioning statements including vision, mission and values. They’re displayed throughout your offices, on your intranet, and on your recruiting site. You have taken solid steps in defining who you are as an organization. Now, how do you bring it to life for your workers? You must be deliberate and infuse messaging into communications without coming across as trite or worse, “corporate.” But it doesn’t have to be hard. These three ways can help bring your words to actions!
3 ways to break through the information overload
The average employee receives approximately 120 emails per day.1 Buried in those 120 emails is every survey request, compliance update, and company newsletter you’ve ever sent. Your other rivals are the myriad IMs, texts, popups, meeting reminders, and cat memes hitting your employees daily, and the precious resource you are competing for is their mindshare. Today we have more information available at our fingertips than ever before. More than 3.1 million gigabytes of internet data are used by Americans, every minute.2 No wonder more than two-thirds of employees nationwide are disengaged with their work;3 it’s a data tsunami! So how can you avoid your communications falling into the delete, delete trap? Let’s take a look at what the pros do.