Debunking Common Myths About Internal Branding
Posted by Melissa Yim, Heather Shaw, and Jodie Walls on February 28, 2020.
Take a moment and think about a familiar brand—one you can recognize without ever seeing the name. When you see the logo, hear the jingle or recognize a product, you immediately know what to expect.
Internal branding for your employees is similar. A critical element of communications strategies, your internal brand’s visual elements bring your mission, vision and values to life through purposeful color, relevant design, and photography. That’s why it’s important for you to review and refresh your organization’s look on an annual or bi-annual basis. It can help to deliver messages in a new way and spark employee engagement. With so many other pressing commitments, this can feel overwhelming, so you might be tempted to push it to the back burner. But it doesn’t have to be a huge, daunting or expensive undertaking.
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