Spotting three Trends of the Trends: Employee experience rounds out the Top 3

Posted by Jeff Schwartz on December 7, 2018.

This is our third of three posts tracking the Trends of the Trends—the topics we have seen emerge as perennial in our issues in our annual Global Human Capital Trends research over the last seven years. At No. 3, employee experience is just behind the leadership and learning. It encompasses a number of ingredients necessary to provide an engaging employee experience throughout the employment life cycle.

Great employee experiences are built from a number of elements. In our 2014 Trends research, the focus was on talent acquisition and access, given that a company’s ability to attract and access highly skilled people is critical to its success. We see recruiting transforming into a strategic function focused on marketing, branding, and new tools and technologies.

In 2015 performance management rose in prominence, with 75 percent of respondents deeming it “important” or “very important.” Organizations are replacing traditional performance management with innovative solutions that shift the focus from forcibly ranking employees to coaching employees to succeed. This trend was reinforced in 2017, as companies continue to reevaluate every aspect of their performance management programs and are aligning the changes to business strategy and the ongoing transformation in work.

This helps in increasing productivity and changing culture—a key trend in 2016. Having a purpose that employees can align to, providing the skills and opportunities to learn and grow, and building an inclusive culture are all critical to attracting and retaining the best talent. In turn, these efforts help fuel innovation initiatives that drive the business forward.

In 2018, the focus shifted to rewards, as companies strive to create rewards program that are delivered more continuously and aligned more closely with everyone’s preferences. However, survey results indicated a significant readiness gap: 37 percent of respondents rated rewards as “very important,” but only 9 percent indicated they were “very ready” to deal with this challenge.

What will emerge as a key driver of employee experience in 2019? Add your voice by taking this year’s survey.


Jeff SchwartzJeff Schwartz, is a principal in the Human Capital practice of Deloitte Consulting LLP and serves as Deloitte’s global leader for Human Capital Marketing, Eminence, and Brand, and the US leader for the Future of Work. He launched Deloitte’s Global Human Capital Trends research in 2011.

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