Deloitte and IBM Cognos ICM – Improving Sales Performance Management

Deloitte and IBM Cognos ICM

Sales performance management technology (SPM) alone is not enough to drive improved sales performance. Companies that are focused on improving sales performance need to make smart choices to align their business strategy with the organization, deployment and compensation of their sales organizations. This requires an SPM technology and a team that understands how to improve business performance leveraging systems, process improvements and a relentless focus on sales talent.

In this short video, Rob Dicks, Principal, Deloitte Consulting LLP and Merritt Alberti, Director, Deloitte Consulting LLP, leaders in Deloitte’s sales effectiveness practice, and Mark Girvan, Director of Sales Performance Management for the IBM Software Group, share how the Deloitte and IBM alliance is helping companies leverage IBM Cognos ICM – formerly Varicent – to align sales behaviors and rewards to meet corporate goals.

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